Ashley Callingbull Lights Up 'The Price Is Right': Indigenous Trailblazer Brings Star Power To Iconic Game Show
Canadian trailblazer Ashley Callingbull has delivered another historic milestone with her feature appearance on CBS’s The Price Is Right, capturing national attention and celebrating First Nations representation on legacy television. Known for breaking barriers as the first Canadian and First Nations woman to win Mrs. Universe in 2015, Callingbull continues to bridge mainstream entertainment with cultural advocacy.
| Quick Fact | Detail |
|---|---|
| Featured Guest | Ashley Callingbull (Enoch Cree Nation) |
| Television Franchise | The Price Is Right (CBS) |
| Host | Drew Carey |
| Key Achievements | Mrs. Universe 2015, SI Swimsuit Model, TV Host, Author |
| Streaming Access | Paramount+, CBS App |
| Primary Focus | Indigenous Visibility, Pop Culture Crossover |
From Mrs. Universe to Game Show Royalty: How Ashley Callingbull Breaks Boundaries
Ashley Callingbull, an activist, model, and television personality from the Enoch Cree Nation in Alberta, has built a career defined by firsts. After making international headlines by winning Mrs. Universe in 2015, she became the first First Nations woman featured in the Sports Illustrated Swimsuit issue, cementing her role as a powerhouse in North American media.
Her involvement with The Price Is Right alongside host Drew Carey brings vital visibility to daytime television. For decades, legacy game shows rarely featured First Nations talent in prominent guest or showcase roles. Callingbull’s presence on the iconic stage signals a deliberate shift toward inclusive casting in mainstream television formats.
Beyond modeling, Callingbull has expanded her career into sports broadcasting, hosting major entertainment red carpets, and acting. Her appearance on daytime television’s longest-running game show serves as a high-profile platform to inspire young Indigenous youth across Canada and the United States.
How to Watch Ashley Callingbull on 'The Price Is Right': Streaming and Airtime Guide
Fans eager to catch Callingbull’s segment on The Price Is Right have multiple access options across linear television and digital streaming platforms:
- Network Broadcast: Tune in to local CBS stations during the network’s standard weekday daytime lineup (11:00 AM ET / 10:00 AM PT).
- Live Streaming: Paramount+ subscribers with the Paramount+ with SHOWTIME plan can stream the episode live as it airs.
- On-Demand Catch-Up: Essential and SHOWTIME tier subscribers can watch full episodes on-demand via Paramount+ or the official CBS App starting the following day.
- Canadian Distribution: Viewers in Canada can access episodes via Citytv and its corresponding streaming app with valid TV provider login credentials.
The episode showcases Callingbull participating in iconic show segments, engaging with contestants, and demonstrating how high-visibility guest spots can celebrate diversity in game show history.
'The Price Is Right' Says Farewell To Television City
Indigenous Representation in Mainstream Media: What Lies Ahead in 2026
As media networks prioritize diverse voices, Callingbull remains at the forefront of this transformation in 2026. Her appearance on The Price Is Right is part of a broader trajectory of high-profile entertainment projects, including hosting commitments, keynote advocacy, and new literary work.
Industry analysts point to Callingbull’s success as a blueprint for crossover talent. By seamlessly moving between high-fashion modeling, sports commentary, and classic game shows, she proves that cultural identity and mainstream commercial appeal complement each other effectively.
Looking ahead through 2026, Callingbull is slated to expand her television production footprint while advocating for greater Indigenous representation both in front of and behind the camera. Her iconic appearance on The Price Is Right stands as another celebrated benchmark in her continuing career.
